Worked with Trader Joe's and The Avenue Concept to develop a full store design for the new Trader Joe's Boston location at 500 Boylston Street. Over a dozen in-store murals created taking the shopper on a lively adventure through the Back Bay!
Boston Marathon Finish line with a few cameos from Kenmore Square... and the infamous Storrow Drive box truck!
The marathon winds its way around the store with plenty of little easter eggs hidden for the keen observer!
The cart corral greets shoppers with a giant mural of the Boston Public Library and sights of Copley Square, just a block up the street!
Many other smaller murals are hidden around the store, each with their own little easter eggs and nods to the city's rich history!
You can find all the other murals and the minigame we created for the store at the 500 Boylston Street Trader Joe's location! Open Summer 2024!